Certified Digital Marketing Professional (CDMP) – Online

Description

THE NEW CDMP V8

Enhanced for a Better Learning Experience:

To ensure our professional courses align with industry and the needs of the job market, we continuously update our learning content. Our new Certified Digital Marketing Professional V8 program not only boasts up-to-date and relevant content, but you will learn on a new highly interactive platform that will enhance and simplify your learning experience.

What’s New:

• Four new modules (introduction, social media, analytics and strategy)
• Up to 60% more learning interactions
• Bite-sized modules (2-10 minutes)
• A mix of video and HTML5
• Over 130 topics with new learning interactions
• More practice and how-to demonstrations
• Improved practical exercises
• A new practice exam and test
• Access to our membership platform

Program overview

The Certified Digital Marketing Professional program is aimed at:

• Traditional Marketers and Marketing Executives
• Marketing Managers and Senior Management
• IT Managers
• Small Business Owners
• Career Changers
• Entrepreneurs
• Those responsible for developing or implementing a digital marketing strategy for their organization
• Anyone in marketing or business who wishes to demonstrate proficiency in digital marketing

What will you learn?

By earning this certification, you will be able to:

• Increase your website’s visibility through Search Engine Optimization (SEO) techniques
• Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
• Execute digital display campaigns
• Capture, segment and manage subscribers to plan and execute a successful email marketing campaign
• Use suitable social media channels to grow and engage an audience
• Measure and optimize social media campaigns
• Leverage mobile marketing for its micro-targeting advantages
• Analyze and optimize your overall digital marketing activity
• Create a formal digital marketing plan for your business

Introducing your new Learning Platform

Designed with your needs in mind, the new Learning Management System

will provide a rich and immersive learning experience across all devices from

desktop to mobile to tablet.

Features Include:

• Topic lists to provides a single ‘learning stream’
• One-click access to key elements in the learning journey
• Highly intuitive navigation
• Easy tracking and progress check-ins
• An enhanced learning journey and ‘emotional experience’
• Contextual and supportive messaging Throughout

• Online
• 3 hrs
• Passing Score: 60%
• Questions Type: Text based Multiple Choice; Image-based Multiple Choice, Matching and Hot Spot questions.

Exam voucher is included with the course fees and passing the exam will qualify you to be certified.

These certifications are internationally recognized and are maintained and developed by Digital Marketing Institute

1. Introduction to Digital Marketing
2. Content Marketing
3. Social Media Marketing
4. Search Engine Optimization (SEO)
5. Paid Search (PPC) Using Google Ads
6. Display and Video Advertising
7. Email Marketing
8. Website Optimization
9. Analytics Using Google Analytics
10. Digital Marketing Strategy