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Course Theme: “Gain a solid understanding of the theory and practical application of digital strategy”
About The Course
The Certified Digital Marketing Specialist in Strategy and Planning is aimed at anyone involved with planning a digital strategy for their organization, or who is likely to be involved in this area in the future and would like a comprehensive understanding of the field.
The program introduces participants to digital communications, and helps them to develop a measured and well-considered strategy and coherent plan for their organization, that will stand up to the rigor and scrutiny of board-level decision making.
You will gain a solid understanding of the theory and practical application of digital strategy, allowing you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills necessary to create well-measured digital strategies that convert.
Earning a strategy and planning certification will help you focus on the planning, implementation and measurement of your digital marketing efforts.
This course consists of 9 Modules:
- Introduction to Strategy and Planning
- Traditional Communications
- Digital Communications
- Digital Channels
- Social Customer Service
- Budget & Resourcing
- Big Data & Analytics
- Digital Leadership
- Strategy Formulation & Plan
About the Exam
- 3 hrs
- Passing Score: 60%
- Questions Type: A range of different question formats are used including Text based Multiple Choice; Image-based Multiple Choice, Matching and Hot Spot questions.
Exam voucher is included with the course fees and passing the exam will qualify you to be certified.
These certifications are internationally recognized and are maintained and developed by Digital Marketing Institute
|REGISTRATION FEES (CDMSPS)|
Early Bird, Group Registration 3 & Above, Regular Fees
|DMI in-class Course Timing|
Class A 9:00 am – 3:00 pm, Class B 4:00 pm – 10:00pm
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Important Notice :
All courses manuals and materials in English and main language of training is English and minimum English proficiency is required to attend
- Duration: 5 days (30 hours)
- Training Language: Arabic & English
- Training Material: English
- Certification Exam: Online in English
For more info, please contact us at:
Batterjee Education and Training Academy
P.O. Box 6231 –North Abhor - Jeddah 21442 Saudi Arabia
Office Phone: +966 12 656111 Ext. 2015
Mobile: +966 59 897 7822